2023 / My Spirit, My Country : Indigenous Fashion Runway

“My Spirit, My Country” is a fashion runway celebrating Global Indigenous fashion. International fashion designers will showcase their collections on a runway divided into four big islands, each representing the world’s continents and centred around the elemental forces of Water, Earth, Fire, and Air. The goal is to create an immersive experience beyond fashion, with performances and entertainment that highlight the beauty and richness of Indigenous cultures worldwide, a celebration of creativity, diversity, and the spirit of our shared planet. The success of this project depended on a true collaboration between artists, designers, and musicians, as well as a respectful partnership with Indigenous communities and experts, to ensure that the representation of their cultures was accurate and authentic.

“We met Mark in February 2023 we were able to sit down with him to understand our brand through a unique way that most people would never consider. We are storytellers by nature and to have someone like Mark with his genius creative expertise provided us the needed direction to grow our business quickly.

Within two short months he had managed to elevate our brand to an international level that we never imagined. Thanks to his contribution and creative genius we are heading to Lake Como in Italy to be awarded a Bronze Award for the world’s most influential and prestigious awards – the A’ Design Awards for the Spatial Design Category.

In addition, we were awarded two Gold MUSE Awards in New York for the Cultural Event and Event Other categories. Winning a Muse Award is like winning the OSCARS in the creative industry. Mark’s guidance and support has been incredible, and we are forever grateful! One of the best Brand Experts in Australia and around the globe!” Tina Waru Founder / CEO @ Global Indigenous Co

Client: Global Indigenous Co-Creative Director: Tina Waru
Creative Director: Mark Boey
Floral, Set design: Veisinia Tonga

Muse Creative Awards – Gold
Event – Event

Muse Creative Awards – Gold
Event – Cultural

A’ Design Awards – Bronze
Spatial Design

450+
Visitor
20
Models
9
Fashion Designer
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