2017 / Ernie the Wombat
A mascot making a difference
Character Design. Filming/Direction. 3D Production. TV, Print and Digital.
As part of the NSW container deposit scheme, Return and Earn, Circus Group asked Untitled to create the star of the campaign, Ernie the Wombat.
The animated character was created as a brand ambassador to build brand awareness across the state. He was born from the notion of a wombat being a natural forager prevalent across the state of NSW, also embodying the pristine environment the scheme is working to protect. Ernie features across TV, Print and Digital.
40%
reduction in litter by 2020
660+
return points in nsw